In the work of any Interior Designer you have clients all along the spectrum of available budgets. You have the young couples who may be newly married involved in a first purchase of a home with a limited budget, getting their proverbial feet wet in the real estate market and trying to better themselves. You may also have others who are at mid points in their real estate journey whom are looking to upgrade with family in mind, spaces to plan and a budget designed with a growing family. You may have empty nesters who are in a flux looking to downsize after previously owning a larger home who need a new workable space and are involved in budgeting based on a possible retirement funds. All these and more showcase the strong necessity to work within a defined client's budget. One might argue that the Interior Designer might also be strongly involved in assisting the client on setting a reasonable budget that does not strain a client's potential funds and allows for the design project to be be completed and successful. As a preface I would like to mention that in my life i have had the good fortune of a lovely father who raised me with the sincerest of business ideal, particularly that of being customer service oriented. As a former dental corps officer in the WWII he was responsible supplying many necessary things while stationed in England. Upon returning home to the west coast of Vancouver area he was immediately involved in sales, firstly in furniture retail then moved to real estate. This was where his strong integrity in working within the means of his clients. Later his work would bring him to starting his own Commercial Real Estate company. This is where I gleaned a strong customer service ethic and as well as taste for modernism, mid-century aesthetic and interior design while personally spending some 20 years in the Vancouver residential and commercial real estate field. It is very client budget based. Throughout the years and with that ethic I have found that client's budgets are a very personal thing. They are tied to various emotions depending upon their financial means. It is always a sensitive topic and needs to be dealt with in a very careful manner. For that reason, my business model does not use pressure to have clients overextend themselves in their design. If client - designer relationship is key to a good Interior Design business, then exerting financial pressures to achieve a particular design project is not what I would consider good "customer service". In fact some may argue that it would be rude.
That in mind it would be safe to say that in the long run clients, who may not be able to afford a more pricey design, and whom have had a good experience with you as a designer, more trusting of your capability and relationship style. After all being personable and reasonable within client budgets goes a long way into creating possible repeat clients and also great referrals and even repeat business. Here's to creating great happy design relationships one budget at a time!
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Can you predict the future? We think we can! We’ve looked at recent trends, at popular searches and more to come up with these bedroom design trends for 2018. Looking to update your bedroom this year? Try implementing some of these ideas for a comfy, trendy bedroom you will love. Buying Online For years, consumers have looked online for inspiration when it comes to their bedroom decor. As more and more furniture and mattress companies become online-only, we predict that consumers will begin to search there for actual pieces, rather than just for ideas. When people find something that’s perfect, they tend to buy it, no matter the method of purchase. If they see the same mattress or piece of furniture recommended over and over again, they’ll be ready to buy when they find it online. This is especially true now that many sites are policing their reviews to make sure they’re coming from actual customers. When buyers know they can trust what they’re hearing, they’ll buy online more and more often. Cooler Color Palettes Many of the bedrooms featured in popular magazines, on TV, and in the movies demonstrate the extensive use of whites, grays, and light blues. All of these combine to form a cooler color palette for the bedroom than we’ve seen. These colors go well with the minimalist look. If that appeals to you, this may be a trend you want to follow. Painting your walls is one easy way to change the tone of your room, but you can make your existing palette cooler by adding drapes, blankets, a bedspread, and more in your chosen cool colors. A Relaxing Backdrop We predict that empty minimalist walls are slowly going the way of the dinosaur. Not completely, of course! However, more and more featured bedrooms have one or two walls given over to some sort of nature scene. These can be painted on, printed on fabric and then hung, or brought in in the form of vinyl wall decals. No matter the method, bringing the outdoors into the bedroom is becoming more and more popular. Four Poster Beds
These have been in the magazines and on popular blogs for a while now, but many people have been unable or unwilling to implement them because they take up a lot of space. They also make a room look smaller. With so many people buying brand new homes, though, we predict that they will make sure their bedroom has plenty of space for the beds they’ve loved for so long. Four poster bed frames are also changing. They used to be heavy and awkward, but now are becoming lighter and minimalist. In their new form, they don’t seem to take up as much space as they used to, making them more practical for the folks who have always loved them. If any of these trends appeal to you, implement them soon to beat the rush. Be the trendsetter among your group of friends, not the follower! Myra Campbell is a researcher for the sleep science and health organization Tuck.com. Her passion for art and design brought her into the field. She began by researching how to create a relaxing bedroom and learned that great design can help improve our health and well-being. Myra lives in southern California and shares her queen-sized bed with two rescue dogs. Hi, I'm Jil Sonia McDonald of Jil Sonia Interior Designs, I am thrilled to guest post for Maria while she is vacationing in the land of the Tuscan sun. I have been a professional interior designer for the past eight years, and I live in beautiful Chilliwack, British Columbia. My aesthetic is clean and streamlined, which I love to mix up a bit with pops of colour and lots of texture. I am absolutely passionate about interior design, and it gives me great joy to create dream homes for my clients. I love what I do! Please read along with me and see my answers to Maria's insightful questions. 1. What’s your favourite colour? Why? I have to say my favourite colour is Simply White OC-117 by Benjamin Moore. It is THE perfect white for walls. Not too creamy, not too gray, not too pinky. Using it allows me to change up my accessories with clients, and even at home, whenever the mood hits me. (As other designers will tell you, we love updating our own home and work spaces.) When using white walls, we have to add texture to the room, such as this lovely distressed wood coffee table or this rattan end table. When we use all flat, smooth, finishes, white paint can look like primer – definitely not what we want. 2. What was your biggest colour/design mistake? I work with a 15 Step Design System that doesn't leave room for mistakes, but sometimes it’s the little things that really make a room. I once decorated a client’s home, and it turned out beautifully. The client was thrilled, but the home didn’t have anything with 'meaning' in it. Now, I always try to add something that is personal to a client, such as a great, great grandmother’s silver cutlery (below). Our client had these beautiful heritage pieces , and now they are a wonderful conversation point – brilliant idea! 3. What is the most important colour lesson you’ve learned? When I started out as a designer, I had no idea about undertones in colour selection. I thought a beige was a beige. Maria’s training program taught me that there are many undertones of beige – pink, yellow, and green, to name just a few! She taught me to compare colours so that we, as designers, know exactly how to give our clients, or ourselves, the PERFECT colour. I cannot recommend this course highly enough. Such a great professional development experience that you can add to your role as an interior designer. 4. When it comes to colour, what’s hot? Gray is still hot – but I see white taking over more and more! Clients are all asking me for light and bright. White walls with pops of coloured pillows, throws, and accent trays, as pictured below. I just love it! 5. Which colour do you think is timeless? I think a grayed blue is timeless. I strongly recommend you use a very grayed blue --- so grey looking that on the paint sample chip itself, it looks gray, not blue! Colour appears twice as bright on your walls as on the chip, so we always need to select muted gray blues unless we want in-your-face baby boy blue. One of my favourite grays with a slight blue undertone is Stonington Gray HC-170. 6. Which colour trend would you love to see disappear? If I had a magic wand, I’d banish the world of pinky beige carpet. I’ve discussed this with carpet manufacturers – they were blissfully unaware! Pink beige can clash with so many other colours, especially yellow! It’s one of those non-descript, all-pervasive colours that doesn’t give us the fresh, bright effect we’re all yearning for today. Often, builders who don’t hire professional designers think it’s a neutral colour, but it’s far from that! Here, a client’s dog, Bella, shows off her timeless medium brown flooring – isn’t that much lovelier than pinky beige carpet? 5. What do you think is one of the biggest mistakes homeowners make with colour? The biggest mistake homeowners make on their own is trying to select a paint colour first. Really, we should be first selecting our hard finishes, and in the following order: countertops and tiles, flooring, furniture, draperies, pillows. Paint comes last. We have thousands of paint colours to select from. It is absolutely vital that homeowners choose wisely, with the help of a great interior designer. Paint colours should be a beautiful backdrop for the other items we have selected, unless the paint finish is a beautiful metallic or lacquered finish. Here, we've added a darker, grayed blue table, which just pops against the Simply White walls. 6. Which part of participating in Specify Colour with Confidence™ created the biggest breakthrough/aha moment/insight for your business, and how did it help you move forward? I realized just how important it is to compare colours. It is almost impossible to determine the undertones unless you compare samples side by side, with a pure white background behind them. A simple piece of white poster board is such a great tool to have on hand when choosing colour. Now, I meet all my clients with absolute confidence. I know that I will help them choose the most amazing paint colours, fabrics, tiling, and more, making their home perfect! For more great tips, interior design insight, or to see more photos of my work, please head over to my blog at www.JilSoniaInteriors.com/blog. I’d love to see you there!
Maria, thank you for this exciting and amazing opportunity to guest blog. I'm eternally grateful for all the colour instruction that I've received from you. I've just not found this instruction anywhere else! |
Author:Jil Sonia McDonald - Interior Designer of Jil Sonia Interior Designs. Archives
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Kimberley Seldon Design Linda Holt Interiors The Decorologist Warline painting Savour Partnership Ina Goetz Photography |